Elements and Performance Criteria
- Determine extension objectives and methodologies
- Required program outcomes are identified in accordance with organisational requirements.
- Extension objectives are determined to meet organisational outcomes and client needs.
- Leadership is provided to extension colleagues to influence and motivate their work in line with organisational requirements.
- Research data is generated and interpreted, client target groups are identified and information is tailored for different target groups.
- Dissemination methodology, techniques and strategies are evaluated and modified in accordance with type of research information and client needs/preferences.
- Issues relating to intellectual property are identified and managed in accordance with organisational requirements.
- Prepare for extension work
- Industry networks are fostered and used to maintain and apply industry knowledge to encourage client decision making and the implementation of improved practices.
- Change management approaches are developed in accordance with organisational policy and practices to assist clients to find their own solutions and to implement change.
- Risks are identified and risk management strategies are determined and applied in accordance with change management strategies and organisational requirements.
- Resources are acquired and managed and an extension strategy is developed in accordance with program responsibilities, extension objectives and organisational requirements.
- Facilitate innovation and change
- Information strategy is implemented and improvements are recommended to clients in accordance with organisational requirements.
- Feedback from clients is used to identify problems and new issues, and further information/advice is provided in response to client needs.
- Change management strategies are implemented, and solutions to problems are negotiated in accordance with organisational requirements.
- Resistance to change is identified and strategies are modified to address resistance in accordance with organisational requirements.
- Monitor and evaluate adoption of innovation and change
- Change management strategies are monitored, results are analysed and contingencies managed in accordance with organisational requirements.
- Outcomes are evaluated and reported against extension objectives and required program outcomes, and recommendations are made for modification of future strategies.
- Revised strategies are implemented and evaluated in accordance with organisational requirements for continuous improvement.
- Outcomes with implications for organisational policy are identified and policy development is influenced in accordance with organisational requirements.